Consumer Lifestyles reports by GMID Passport, American Time Use Survey (ATUS) and SimmonsOneView are good starting points for information about consumers. Feel free to browse the Consumer & Market Segments page on the Business LibGuide for more recommendations.
Guidelines for Researching Private or Small Companies
First, identify your company and confirm it is publicly held or private by conducting a company search on Google or your preferred search engine. Researching private companies is more challenging since they are not usually required to file reports with the Securities Exchange Commission.
You usually will not find quarterly financial reports on private companies
You may need to accept a revenue range or estimate, or even inferred revenue based on information known or presumed
There is usually less published about smaller companies than larger companies
American FactFinder and SimplyAnalytics are great starting points for U.S. demographic information. American FactFinder is an interactive tool maintained by the U.S. Census. The library database SimplyAnalytics pulls data from the U.S. Census and allows you to create charts, maps, and lists. Feel free to visit our Demographics page for more recommended resources.